More than an online presence.A business advantage.

Praxis handles the strategy, copy, design, development, and launch for local service businesses.

Done for you. Built around your business.

The Website Machine

Your knowledge. Our craft.

ServicesRoof replacementRepair & care
Illustrative roof photograph
Photos
Reviews

Your customers’ words.

Service Area
Trust

Your credentials.

Contact

Your details.

01StrategyA place for every detail.
PRAXIS WEBSITE SYSTEM / READY TO LAUNCH
northline.example
NORTHLINE ROOFING Fictional conceptBusiness inputs
01
Your business, in pieces.

Everything that makes it yours.

FREE DEMO

Want to see yours?

Tell us
what you do.

Share the basics about your business, services, customers, and what makes you different.

No website expertise required.

We create your personalized homepage concept — free.

We research your business and create a custom homepage direction built around what makes your work different.

See it before
you decide.

We reveal your concept with you, explain the thinking behind it, and answer your questions before you decide whether to move forward.

See our work first. Then decide.

Get your free demo.

No commitment to purchase the full website.

WEBSITE DEVELOPMENT

From deposit
to launch.

Strategize.

After your deposit: information and assets, business research, and your Website Strategy Call. Together, we define the Website Blueprint.

$100 starts your project

Build.

We develop your approved Blueprint and complete internal QA. Then you review the website with us and we make agreed revisions.

Launch.

After approval and final payment: launch, post-launch checks, and handoff. Your domain and core accounts stay yours.

$700 remaining before launch

You own it.

Your domain and core accounts remain under your control.

You review it.

Internal QA first. Then your review and agreed revisions before launch.

Ongoing service is optional.

Manage it yourself after launch, or choose to keep Praxis involved.

AFTER LAUNCH

Your website. Your choice.

OWNERSHIP

Own It

No required monthly Praxis plan

What’s included

  • Your website stays under your control.
  • Your domain and core accounts stay under your control.
  • Manage the website yourself after launch.
ONGOING MAINTENANCE

Website Care

$99/month

What’s included

  • Technical maintenance & basic site-health oversight
  • Form/function checks & analytics visibility
  • Support for your existing website
  • One reasonable batch of minor content changes per month
CONTINUOUS IMPROVEMENT

Website Growth

$599/month

Website Care included
Advertising spend separate

What’s included

  • Website Care
  • Website/acquisition performance measurement
  • One prioritized Growth Sprint per month
  • Focused Google Search management when appropriate
  • Concise performance review & next-priority reporting

You don’t have to decide today.

Start with the website. Choose ongoing support when it makes sense.

YOUR TURN

Your business.
Beautifully built.

See what we’d build for your business—before you decide.

Search foundation

A clear first impression.
Before the first click.

northline.example

Northline Roofing | Roof Replacement & Repair

A considered approach to your next roof. Explore replacement, repair and care, and request a roof assessment.

Illustrative search appearance for a fictional business. This is not a live result or a ranking claim.

Optional after launch

Keep Praxis involved.

To discuss Website Care or Growth, contact Praxis. No plan, payment, or advertising budget is authorized through this page.

Before you decide.

A personalized homepage concept, reviewed with you before you decide. It is not the complete delivered website, and there is no obligation to purchase the full website.

Yes. We can plan a replacement around your existing domain and arrange the connection and launch with the required account access. Existing provider restrictions and transfer requirements need to be checked first.

Praxis develops the copy from verified information about your business and works with assets approved for your website. Share the photos you have; any missing imagery, permissions or additional asset costs need to be agreed during planning.

Praxis completes internal QA, then you review the website. Up to two consolidated revision rounds are included within the agreed scope; a new direction or additional functionality needs separate agreement.

Website delivery is typically 7–10 business days after agreement acceptance, deposit payment, and receipt of required materials. The clock pauses while Praxis waits for client action.

Complete your full Website Setup Profile before paying your deposit to qualify for the 15% Launch Credit. Discounts never stack.

Ongoing Praxis Care or Growth is optional, and advertising spend is separate. Domain, hosting, paid services, imagery and integration requirements should be confirmed for your project before you commit; no required monthly Praxis plan does not mean every third-party expense is free.

Your domain and core accounts remain under your control, and the agreed website work transfers after full payment. Ongoing Praxis involvement is optional. Handoff and any transfer requirements depend on the chosen platform and its licensing.

Praxis does not guarantee specific rankings, lead counts or business results. Website Development provides search and conversion foundations; ongoing optimization is a separate optional service.